Why Prototype?

In my experience, conversations and exercises can help build alignment, but they’re not usually as fast or effective as creating a prototype and bringing it back to the team for discussion. Once the Job To Be Done is clear, a prototype is often the best starting point to get everyone on the same page.

Lo-Fi

Quick feedback from customers

To help customers quickly understand and assess the concepts, I envisioned how A.I. enhanced fleet management software concepts would work and translated them into story boards. For more on this AI First effort, see my case study.

High-Fi

A strong product vision to rally around for Zonar and their flagship effort, GTCx

Long build times for the GTCx effort required frequent “vision work” to be generated and evangelized to the broader org so they could get a sense of where we were headed. Amanda Parkhurst, Sean O’Brien, and myself prototyped a vision work in the videos below, and I presented them to the product delivery org to help get leadership on board with the vision and fuel discussion. Click here for more on this case study.

Screens, script and story worked up in Figma

Presentation on the value of prototyping