Expertise

I lead passionate UX focused design teams that create digital products. I am Head of Design at a Seattle based digital product development agency and am lucky enough to work with fortune 500 & 100 companies to help guide their creative and strategic product initiatives in these areas:

Creating new human-centered products and services

  • Lean UX practices

  • Design Thinking

  • Creative Direction

  • Cross functional collaboration

Transforming existing customer experiences

  • Experience Analysis

  • Experience Strategy

  • Experience Design

“Good design work doesn’t just change how end users think about the product, it changes how they think about themselves.”

Design Methodology

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Human-Centered Design Workshops 

Collaborate with stakeholders and frame the problem correctly in design workshops with empathy for users pain points and businesses needs. Ideate together to define solutions.

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Research & Ideate

Perform light desk research or in-depth user interviews to better understand the available competitive and comparative information. Generate a wide range of solutions. Run edge cases and consider DEI

 
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Rapid Prototyping 

Based on gathered information and stakeholder collaboration, choose critical features and core concepts to prototype and test.

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Testing 

Run both in-person and remote tests with prototypes to validate ideas. Use gathered feedback to improve or correct original concept.

 

Story Mapping 

Work with product owners, designers, and engineers to define MVP for backlog creation.

Backlog Creation

Work with product owners, designers, and engineers to define user stories, including tasks and estimation.

 
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UX Flows and Wires 

Further expand on original concept and create flows and wires for MVP.

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Visual Design 

Use design principles to generate Design Language Systems for visual design layer of experience. 

 
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Development Collaboration

Work very closely with devs at all points, from initial idea to build and launch.

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Launch & Iterate 

Launch and use data to refine UX and product definition.

 

It’s about the team

Design is a team sport! Team driven efforts and interpersonal dynamics is the lifeblood of a successful project and a successful company. As a director on projects, I have the privilege of servant-leadership and making sure teams are well cared for and running smoothly.

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Retrospectives & Demo Days

Demo Days to show progress at the end of sprints and Retrospectives to keep the teams healthy and happy. #RetrosFTW

Ways of working

Daily Team Stand Ups

Day in and day out team and client communication is critical to velocity and is part of the Scrum Ceremonies. I can’t overstate how important this is to maintaining velocity and handling complexity

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Agile Sprints & Atlassian Products

Design sprint planning is handled within the Agile Methodology and tracking of design tasks within Confluence and Jira. Backlog grooming, am I right?

 
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Growth focused mentor

I have had the pleasure of being Head of Design for a team of 15 talented designers. Being able to help designers grow has been one of the most satisfying parts of my job .