Overview
THE CHALLENGE
The pacific northwest’s ORCA regional transit system was looking to create a best-in-class digital experience across their web, mobile app, and fare management devices. With seven regional transit partners, multiple methods of travel, and differing fares, the digital ecosystem felt complex to navigate and out of date for riders in the region.
The comprehensive program focused on the website redesign first. Realizing that a modern and intuitive user experience would be key to creating a best-in-class website, ORCA partnered with Smashing Ideas, who brought a wholistic approach through human centered design. Focusing the design on defined user groups such as commuters, out of town visitors, and riders with all ranges of abilities; the effort would lay the groundwork not only for the website, but for the broader design program efforts that followed, including the mobile app, ticket vending machines, mobile fare Inspector, driver display unit in buses, and the ORCA card validator
My Contributions
Design Director: for mobile app & ticket vending machine experiences
Main UX designer for: mobile fare inspector, driver display unit in buses, and the mobile ORCA card validator
Project Length: 5 Months
Team: Agatha Tutia, Taylor Becknell, Amanda Parkhurst, Christina Chan, Julia Hensley, Paul Townsend
Mobile App
Flows, wires, and comps
Driver Display Unit
Documentation for Driver Display Unit.
Mobile Fare Validator
Fare Validator Design Documentation
Presentation of mobile ecosystem design efforts
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