Design Value

Design is a through-line

The take away here is that I have spent my career in “research to realization” projects that run from inception all the way to launch in market with iteration afterwards. Working in cross-functional teams to work across this continuum is, in my view, the recipe for success. 

As a design leader, I view design as the governing body in the trenches that runs the length of the project and ensures continuity. We are the team that needs to make sure what gets envisioned in the strategic phase gets carried over into design, and that the strategic intent does not get lost when translated into build. 

Product design and innovation

Creating digital products that push the boundaries of how people use and connect with technology and people in an innovative way consists of understanding how human needs, technology, and design craft can fuel innovation for companies looking to solve problems. Or, said another way:

“Design is science, art, research & engineering coming together. It is also instinct. Design is the unifying vehicle that drives the best experience”